Brief: To develop an unique visual identity for the automotive repair brand with staples such as: logo, color palette, fonts and marketing material.

Client
Keep It Simple Auto

Year
01/21

The First Draft

We went with a rugged yet vintage look for this logo as we wanted a badge for them to be able to brandish on a variety of surfaces (media, windows, uniforms etc.).

The Final Product

There was minimal change to the first draft; however, we opted to remove the “Open” sign due to the small text not being practical for physical logo application. We kept the rugged vintage look and expanded on it using texture within the brand’s graphics.

We established the brand’s bold, yet rugged and simple feel. And gave them a kickstart into business.

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